SCD 2026 Schedule Planner

08:30–10:00
- Check-In
09:00–09:45
- Women in Tech & Ecommerce Morning Coffee
  Foyer, OG
10:00–11:00
- Main Stage
  Die Keynote
  - Sebastian Hamann — Gründer & Co-CEO – Shopware
  - Joachim Weber — CFOO – Shopware
  - Mark Stanley — CPTO – Shopware
  - Marie Reckendrees — Product Manager – Shopware
  - Aaron Schaarschmidt — Group Product Manager – Shopware
11:15–11:45
- Main Stage
  Complex Commerce im B2B mit Millionen SKUs, 15 ERP-Systemen und vielen weiteren Herausforderungen? Challenge accepted!
  - Sergey Orlov — Product Owner Group Webshop – BPW Aftermarket Group Deutschland
  - Simon Rabente — Geschäftsführer – Webmatch
- Commerce Stage
  What Changes. What Remains: Finding & Owning Your Narrative in the New World Order
  - Efe von Thenen — Commerce Stage Host / CEO & Founder – Besser werden
- Tech Stage
  Seamless Logins for Everyone
  - Joshua Behrens — Senior Developer & Gesellschafter – HEPTACOM
11:15–12:00
- Shopware Deep Dives
  Unlocking Growth with Shopware Consulting and PaaS: Strategy, Solutions, Success
  - Pavel Polyakov — Director Consulting Services – Shopware
  - Abbas Akhundov — Senior Technical Consultant – Shopware
- Masterclass 1
  AI Chooses Brands. Yours? How TrustedShops helps brands stay trusted, visible and protected in the age of AI
  - Jean-Marc Noël — Gründer & CEO – TrustedShops
- Masterclass 2
  Der aktuelle Stand und die Zukunft von KI und Agentic Commerce & wie du dein Business mit KI voranbringst
  - Tilman Resch — GTM – OpenAI
12:00–12:30
- Commerce Stage
  Interview: AI Tools for Business Optimization
  - Thies Widmer — Leitung Digital Sales Systems – Paulmann Licht
  - Jonathan Roxlau — Head of Digital – G. Wurm
  - Paul Krauss — Partner AI – Team One Developers
  - Frank Puscher — Speakers Delight / MEEDIA
- Tech Stage
  Shopware PaaS Native: Our Experience with Hosting Shopware on a Distributed Environment
  - Patrick Derks — Principal Software Engineer – Shopware
  - Tim Lange — Senior Platform Engineer – Shopware
12:00–12:45
- Main Stage
  Panel: The Future of Commerce
  - Christina Schmitt — Principal Analyst – Forrester
  - Dr. Friedrich Schwandt — Founder & CEO – ECDB
  - Dr. Kai Hudetz — Geschäftsführer – IFH Köln
  - Terezia Stancik — Senior Analyst Relations Manager – Shopware
12:15–13:00
- Masterclass 2
  Der Discovery Loop: Wie KI die Personalisierung auf der Website mit eigenem Marketing verbindet
  - Thomas Hofer — Senior BDM – Nosto
  - Ellie Abbott — Snr Global Product Partnerships Manager – Klaviyo
  - Yann Karl — CTO – Strix
- Masterclass 1
  Der unsichtbare Hebel im Checkout: Weniger Branding, mehr Akzeptanz?
  - Anna De Florio — Head of Technology – Gartenhaus.com
  - Andreas Tietjen — Commercial Director – Ratepay
- Shopware Deep Dives
  Less To-Do, More Ta-Da: Copilot & Its Friends
  - Marie Reckendrees — Product Manager – Shopware
  - Aaron Schaarschmidt — Group Product Manager – Shopware
12:30–14:00
- Mittagspause & Networking
13:00–13:30
- 3×5 UX Networking – Dein Shop. Eine ehrliche Frage. Fünf Minuten.
  Street Food Park, moderiert von Johannes Altmann
14:00–14:30
- Commerce Stage
  Agentic-Ready Data: Connecting Middleware, PIM & ERP So AI Agents Can Perform
  - Alexander Pohlers — Projektmanager Online – Pöppelmann
  - Luisa Gröninger — Director Business Unit Data – basecom
- Tech Stage
  Best Practices mit Shopware für Composable Commerce Projekte
  - Christoph Guthardt — Lead Developer – blindwerk
  - Thomas Keppler — Head of Technology – blindwerk
- Main Stage
  Product News – All the Latest from Shopware
  - Moritz Naczenski — VP Product Management – Shopware
14:00–14:45
- Masterclass 1
  Global Commerce. Complex Data. Clear Architecture. (HAILO × burgdigital)
  - Eugen Schitik — COO – burgdigital GmbH
- Shopware Deep Dives
  The Pattern, Not the Tool: A Technical Deep Dive Into AI Tooling for Any Project
  - Martin Bens — Principal Software Engineer – Shopware
- Masterclass 2
  5 Chancen für mehr Sichtbarkeit vor dem Kauf (idealo)
  - Daniel Hirst — Expert Lead Partner Management – Idealo
  - Kevin Moritz — Head of Brand Sales Retail Media – Idealo
14:30–14:45
- Main Stage
  A Conversation with PayPal: From Agentic Commerce to Embedded Payments
  - Ryan Prichard — SVP – PayPal
  - Michael Pfeiffer — VP AI & Agentic Commerce – Shopware
14:45–15:15
- Commerce Stage
  Payments in Commerce: From Transaction Processing to Business Impact
  - Susanne Steinwart — Senior Channel Partner Manager – PayPal
  - Alexey Pronin — General Manager EMEA – Shopware
- Main Stage
  Panel: Die ungeschminkte Wahrheit – Leadership in Commerce 2026
  - Christiane Secker — Marketing Director – WildeGroup
  - Sabrina Hennig — Head of B2C E-Commerce & CRM – BÖRLIND
  - Annika Priemer — Teamlead Content Marketing – Pieper
  - Laura Kremer — Founder & CEO – Kandu
- Tech Stage
  A Reality Check on AI Driven Software Engineering 2026
  - Stefan Hamann — Gründer & Co-CEO – Shopware
  - Daniel Nögel — Principal Applied AI Engineer – Shopware
15:00–15:30
- Shopware Deep Dives
  Shopware Nexus: Integrations made easy
  - Albert Scherman — Engineering Lead – Shopware
  - Samuel Crudge — Technical Product Manager – Shopware
15:00–15:45
- Masterclass 1
  From solo assistant to team engine: scaling AI coding agents
  - Guillaume Moigneu — Field CTO – Upsun
- Masterclass 2
  Vom Konfigurator zur Kampagne in 20 Minuten (Schwarzenberger × XeroGrafiX × Custobar)
  - Jan Schuster — Country Manager DACH – Custobar
  - Tim Janke — Sales & Marketing Lead – XeroGrafiX
15:15–16:00
- Pause & Networking
15:30–16:00
- Speed Networking
  - Laura Kremer — Founder & CEO – Kandu
  im Street Food Park
15:45–16:30
- Shopware Deep Dives
  Payments in E-Commerce: What If It Didn’t Have to Be This Complicated?
  - Martin Lingens — Product Manager – Shopware
16:00–16:30
- Main Stage
  Panel: The State of Agentic Commerce in 2026
  - Sabrina Engling — Team Lead AI Solutions – Trusted Shops
  - Tilman Resch — GTM – OpenAI
  - Patrick Scherr — Head of E-Commerce – JACOB Elektronik
  - Jimmy Schoonenberg — Digital Project & Automation Manager – camel active
  - Michael Pfeiffer — VP AI & Agentic Commerce – Shopware
- Commerce Stage
  Hyper-Personalization: How a Dog’s Birthday Delivers More Than a Discount
  - Geanna Flavetta — Head of Integrations & Ecosystem Strategy – Klaviyo
  - Michel Willems — Co-Founder & Commercial Director – h1
- Tech Stage
  A Look Behind Shopware’s Next-Generation Content System
  - Philipp Schuch — Principal Software Engineer – Shopware
16:00–16:45
- Masterclass 2
  More Than a Button: From Faster Checkout to Rewards and Loyalty
  - Stefan Martens — Developers Commercial Lead – PayPal
  - Alexander Grafe — Solution Architect – PayPal
- Masterclass 1
  Der europäische E-Commerce am Wendepunkt – Instant Payments, A2A & KI
  - Andreas Dichtl — Sales Lead DACH – Mollie
16:45–17:15
- Shopware Deep Dives
  Caching What Matters: A Technical Deep Dive into Shopware 6.7 Cache Rework
  - Andrii Havryliuk — Principal Software Engineer – Shopware
  - Jonas Elfering — Distinguished Engineer – Shopware
- Commerce Stage
  FC Schalke 04 – Where Emotion meets Tech
  - Thomas Wolcz — Ecommerce Manager – FC Schalke 04
- Main Stage
  Ship it. Again. And again. – Learnings aus drei internationalen Go-Lives
  - Peter Knollmann — Head of Shop Development – asambeauty
  - Jan Schöpke — Tech Lead Backend Development – asambeauty
- Tech Stage
  Boost Your Dev Pipeline
  - Soner Sayakci — Staff Engineer – Shopware
17:30–18:15
- Main Stage
  Recap & Closing
  - Sebastian Hamann — Gründer & Co-CEO – Shopware
  - Stefan Hamann — Gründer & Co-CEO – Shopware
  - Niklas Dzösch — Tech Stage Host / Developer Evangelist – Shopware
18:15–20:30
- Dinner & Networking
20:30–27:00
- SCD Afterparty
  DJ Jan-Christian Zeller & DJane Daytona

08:30–10:00

Check-In

09:00–09:45

Women in Tech & Ecommerce Morning Coffee

10:00–11:00

Die Keynote

11:15–11:45

Complex Commerce im B2B mit Millionen SKUs, 15 ERP-Systemen und vielen weiteren Herausforderungen? Challenge accepted!

What Changes. What Remains: Finding & Owning Your Narrative in the New World Order

Seamless Logins for Everyone

11:15–12:00

Unlocking Growth with Shopware Consulting and PaaS: Strategy, Solutions, Success

AI Chooses Brands. Yours? How TrustedShops helps brands stay trusted, visible and protected in the age of AI

Der aktuelle Stand und die Zukunft von KI und Agentic Commerce & wie du dein Business mit KI voranbringst

12:00–12:30

Interview: AI Tools for Business Optimization

Shopware PaaS Native: Our Experience with Hosting Shopware on a Distributed Environment

12:00–12:45

Panel: The Future of Commerce

12:15–13:00

Der Discovery Loop: Wie KI die Personalisierung auf der Website mit eigenem Marketing verbindet

Der unsichtbare Hebel im Checkout: Weniger Branding, mehr Akzeptanz?

Less To-Do, More Ta-Da: Copilot & Its Friends

12:30–14:00

Mittagspause & Networking

13:00–13:30

3×5 UX Networking – Dein Shop. Eine ehrliche Frage. Fünf Minuten.

14:00–14:30

Agentic-Ready Data: Connecting Middleware, PIM & ERP So AI Agents Can Perform

Best Practices mit Shopware für Composable Commerce Projekte

Product News – All the Latest from Shopware

14:00–14:45

Global Commerce. Complex Data. Clear Architecture. (HAILO × burgdigital)

The Pattern, Not the Tool: A Technical Deep Dive Into AI Tooling for Any Project

5 Chancen für mehr Sichtbarkeit vor dem Kauf (idealo)

14:30–14:45

A Conversation with PayPal: From Agentic Commerce to Embedded Payments

14:45–15:15

Payments in Commerce: From Transaction Processing to Business Impact

Panel: Die ungeschminkte Wahrheit – Leadership in Commerce 2026

A Reality Check on AI Driven Software Engineering 2026

15:00–15:30

Shopware Nexus: Integrations made easy

15:00–15:45

From solo assistant to team engine: scaling AI coding agents

Vom Konfigurator zur Kampagne in 20 Minuten (Schwarzenberger × XeroGrafiX × Custobar)

15:15–16:00

Pause & Networking

15:30–16:00

Speed Networking

15:45–16:30

Payments in E-Commerce: What If It Didn’t Have to Be This Complicated?

16:00–16:30

Panel: The State of Agentic Commerce in 2026

Hyper-Personalization: How a Dog’s Birthday Delivers More Than a Discount

A Look Behind Shopware’s Next-Generation Content System

16:00–16:45

More Than a Button: From Faster Checkout to Rewards and Loyalty

Der europäische E-Commerce am Wendepunkt – Instant Payments, A2A & KI

16:45–17:15

Caching What Matters: A Technical Deep Dive into Shopware 6.7 Cache Rework

FC Schalke 04 – Where Emotion meets Tech

Ship it. Again. And again. – Learnings aus drei internationalen Go-Lives

Boost Your Dev Pipeline

17:30–18:15

Recap & Closing

18:15–20:30

Dinner & Networking

20:30–27:00

SCD Afterparty